5 Reasons Why You Should Start Selling Dresses Now

Have you ever thought about starting your own dress boutique or adding dresses to your store? We think you should, and here’s why!

1. Dresses are versatile

Bodycon, racerback, skater, maxi, halter, shift, A-Line, high-low, pencil, denim–you name it! Dresses are super versatile and you can style them up or down with the right shoes or jacket. What’s more, there’s a dress for everyone, no matter what size, shape, or personal preference.

2. You can market them for so many special occasions

Dresses are perfect for any occasions, but if you’re a marketer,  there are several especially great sales date ideas for custom dresses, including National Dress Day (March 6)! Here are some other great sales date ideas for your marketing plan:

  • Valentine’s Day (February 14)
  • National Dress Day (March 6)
  • St. Patrick’s Day (March 17)
  • Easter Sunday
  • Mother’s Day
  • Prom
  • Graduation
  • Wedding
  • Festivals, concerts, picnics
  • Independence Day (July 4)
  • Back-to-school
  • Homecoming
  • Black Friday
  • Christmas
  • New Year’s Eve (December 31)

3. Custom dresses are somewhat niche, but highly searched

Custom dresses are more niche than, say, custom t-shirts or hoodies, but the search volume is pretty sizable (over 4,400 searches per month, according to Google’s Keyword Planner). If you’re looking to sell and dropship print-on-demand dresses, search volumes surrounding these terms are much smaller, but ad impression share–particularly for “print-on-demand dresses”–is pretty high, meaning more eyeballs on your brand. Also, dresses could be a great addition to your store if you already sell other custom apparel.

4. You could even see better profit margins

If you design and sell clothing with a print-on-demand company that allows you to set your own profit margin, you may even see higher returns for your custom dresses. While many dresses tend to sell at a cheaper price point, you can potentially sell yours at a higher one, depending on the make, style, fabric, or POD company you work with.

person holding $100 bills

5. You can spice them up with all-over print!

What better way to sell or wear a dress that is uniquely you or your brand than with all-over print? And now, you can!

Kin Custom Now Has Print-On-Demand Custom Dresses!

We are so excited to announce that we’ve officially launched our new custom dress line. You can now choose from over 8 styles of dresses to start selling dresses your all-over print creations:

From Kin Custom to you, happy designing!

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